Dr. Arthur E Appleton

Partner, zurich


WITH Dr. Arthur E Appleton

Practice Experience

Dr. Arthur E Appleton divides his practice between international trade and investment law and international arbitration. He has almost 30 years of experience in the international trade field (GATT/WTO) law dating back to the late 1980s when he advised a prominent Asian country during the Uruguay Round of trade negotiations. Dr. Appleton has appeared as lead counsel before the Appellate Body of the World Trade Organization and has represented and advised sovereign states in trade law disputes. He has worked extensively in Asia, Africa, the Middle East and Latin America with businesses, governments, international organizations, and non-governmental organizations on various international trade issues. Dr. Appleton focuses on trade questions concerning investment (BITs and the TRIMs agreement), dispute settlement, technical regulations and standards (TBT Agreement), health and sanitary measures (SPS Agreement), intellectual property (TRIPS agreement), accessions and environment (in particular climate change), as well as questions concerning regional trade agreements. The International Who’s Who of Trade and Customs Lawyers has recognized his leading role in the international trade field since 2000. He also served for several years as a Senior Consultant to the World Bank on Trade and Investment issues, and now serves as a consultant to the Commercial Law Development Program. He is on the List of Experts (Chairperson) for a large number of Trade and Sustainable Development disputes involving European Union FTAs with several Latin American countries, Canada, and two Central European countries.

Arthur has served as sole arbitrator, party-appointed arbitrator and counsel in ICC, AAA and Ad Hoc arbitrations. He has been involved in disputes concerning international trade (in particular trade in steel), intellectual property, licensing, agency agreements, contracts, construction and sovereigns. His experience includes disputes where International Law, WTO Law, Civil Law, Common Law, and the Laws of various Muslim countries have been applied. He served on the Editorial Committee of the ASA Bulletin, the official journal of the Swiss Arbitration Association, and has written and edited numerous articles on arbitration.

In addition to his work as a lawyer, Arthur is an Adjunct Professor at Johns Hopkins University (SAIS-Europe), and a Member of the visiting faculty and Advisory Board of the World Trade Institute (WTI – University of Bern). For many years he also taught in the International Law and Policy Program at the University of Barcelona (IELPO). He is regularly invited to speak on international trade matters at conferences, seminars and universities in Europe, North America, Africa, the Middle East and Asia. Dr. Appleton has published widely on international trade issues (three books and approximately 45 articles). Prior to forming Appleton Luff, Dr. Appleton was Counsel at White & Case LLP, and before that Of Counsel at Lalive & Partners.


B.A., College of William and Mary, 1980; Junior Year, Exeter University, England; J.D., University of Maryland, 1984;

D.E.S., University of Geneva, Graduate Institute of International Studies, International Law Division, 1991;

Ph.D., University of Geneva, Graduate Institute of International Studies, International Law Division, 1997;

Certificate, IMD, Orchestrating Winning Performance, 2011.


English and French

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