Dr. Arthur E Appleton

Partner, zurich

Practice Experience

Arthur E Appleton, JD, PhD divides his practice between international trade and investment law and international arbitration. He has more than 30 years of experience in the international trade field (GATT/WTO) dating back to the late 1980s when he advised a prominent Asian country during the Uruguay Round trade negotiations. Dr Appleton has appeared as lead counsel before the Appellate Body of the World Trade Organization and has represented and advised sovereign states in trade law disputes. He has worked extensively in Asia, Africa, the Middle East and Latin America with businesses, governments, international organizations, and non-governmental organizations on international trade issues. Dr Appleton focuses on trade questions concerning investment (BITs and the TRIMs agreement), dispute settlement, technical regulations and standards (TBT Agreement), health and sanitary measures (SPS Agreement), intellectual property (TRIPS agreement), local content, accessions and environment (in particular climate change), as well as questions concerning regional trade agreements. He has consulted for most major international organisations (including the World Bank, IMF, WTO, UNCTAD, ITC, UNEP, ADB,  and the IDB) and served for several years as a Senior Consultant to the World Bank on Trade and Investment issues, and as a consultant to the Commercial Law Development Program. He is on the List of Experts (Chairperson) for arbitrations and trade and sustainable development disputes involving European Union FTAs. The International Who’s Who of Trade and Customs Lawyers has recognized his leading role in the international trade field since 2000.

Arthur has served as sole arbitrator, party-appointed arbitrator and counsel in ICC, AAA and Ad Hoc arbitrations. He has been involved in disputes concerning international trade (in particular trade in steel), intellectual property, licensing, agency agreements, contracts, construction and sovereigns. His experience includes disputes applying International Law, WTO Law, Civil Law, Common Law, and the Laws of various Muslim countries. He previously served on the Editorial Committee of the ASA Bulletin, the official journal of the Swiss Arbitration Association, and has written and edited numerous articles on international arbitration.

In addition to his work as a lawyer, Arthur is an Adjunct Professor at Johns Hopkins University (SAIS-Europe), and a Member of the visiting faculty and Advisory Board of the World Trade Institute (WTI – University of Bern). For many years he also taught in the International Law and Policy Program at the University of Barcelona (IELPO). He serves on the Editorial Advisory Board of Legal Issues of Economic Integration and the Advisory Committee of The Latin American Journal of International Trade Law, and He is regularly invited to speak on international trade matters at conferences, seminars and universities in Europe, North America, Africa, the Middle East and Asia. Dr Appleton has published widely on international trade issues (three books and more than 50 articles). His present academic interest is WTO reform.

Prior to forming Appleton Luff, Dr Appleton was Counsel at White & Case LLP, and before that Of Counsel at Lalive & Partners.


BA, College of William and Mary, 1980; Junior Year, Exeter University, England;

JD, University of Maryland, 1984;

DES, University of Geneva, Graduate Institute of International Studies, International Law Division, 1991;

PhD, University of Geneva, Graduate Institute of International Studies, International Law Division, 1997;

Certificate, IMD, Orchestrating Winning Performance, 2011.


English and French

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