On March 24, Appleton Luff France had the pleasure of hosting a session of the 2026 NETVA program in Paris, bringing together twelve innovative startups that have developed remarkable products based on cutting-edge technologies.

We extend our warmest thanks to the Embassy of France in the United States, the Ministry for Europe and Foreign Affairs, and France Science for this opportunity to share our expertise on U.S. market entry strategies, cross-cultural negotiation, and the principles of principled negotiation.

The NETVA–Start in America program is one of the initiatives of La Synapse; it offers startups a comprehensive immersion experience in the United States, structured around training in Paris, a field mission, and ongoing support for their international expansion. The program identifies and supports the most promising deeptech startups.

Congratulations to the 2026 laureates, and we wish them every success with their ventures in the U.S. market! Our special thanks go to Ms. Pascale Cohen and Chiara Pero for their dedication, their impeccable organization, and the warm welcome extended to the speakers.